Marketing Concepts
This introductory course in Marketing is open to all majors. It studies the role of Marketing in society and organizations, including the "4Ps" of Marketing: product, place, price, and promotion, with heavy emphasis on the "real world" applications of these principles. Grading focuses on experiential learning assignments, a "Marketing Yourself" assignment that encourages students to market themselves as a brand. Click here for a sample syllabus.
Students at their final project presentation
Marketing Concepts
This introductory course in Marketing is open to all majors. It studies the role of Marketing in society and organizations, including the "4Ps" of Marketing: product, place, price, and promotion, with heavy emphasis on the "real world" applications of these principles. Grading focuses on experiential learning assignments, a "Marketing Yourself" assignment that encourages students to market themselves as a brand. Click here for a sample syllabus.
Students at their final presentation
Contact Info
330 J.C.Long Building
5 Liberty Street.
Charleston, SC 29401
843.953.6565
mcgrathjm@cofc.edu
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Marketing Concepts
This is the introductory course in Marketing where all majors are welcome. The course examines the role of Marketing in society and organizations including the "4Ps" of Marketing: product, place, price, and promotion. There is a heavy emphasis on the "real world" applications of these principles.
Tap here for a sample syllabus.
Students at their final project presentation
Marketing Concepts
This is the introductory course in Marketing where all majors are welcome. The course examines the role of Marketing in society and organizations. Emphasis is on the "4Ps" of Marketing: product, place, price, and promotion. There is a heavy emphasis on the "real world" applications of these principles.
Tap here for a sample syllabus.
Students at their final project presentation