5 Liberty St, Charleston, SC 29401

330 J.C. Long Building

 (843) 953-8105

Marketing Concepts

 

This introductory course in Marketing is open to all majors. It studies the role of Marketing in society and organizations, including the "4Ps" of Marketing: product, place, price, and promotion, with heavy emphasis on the "real world" applications of these principles. Grading focuses on experiential learning assignments, a "Marketing Yourself" assignment that encourages students to market themselves as a brand. Click here for a sample syllabus.

 

Students at their final project presentation

 

 

Marketing Concepts

 

This introductory course in Marketing is open to all majors. It studies the role of Marketing in society and organizations, including the "4Ps" of Marketing: product, place, price, and promotion, with heavy emphasis on the "real world" applications of these principles. Grading focuses on experiential learning assignments, a "Marketing Yourself" assignment that encourages students to market themselves as a brand. Click here for a sample syllabus.

Students at their final presentation

Marketing Concepts

 

This is the introductory course in Marketing where all majors are welcome. The course examines the role of Marketing in society and organizations including the "4Ps" of Marketing: product, place, price, and promotion. There is a heavy emphasis on the "real world" applications of these principles.  

 

Tap here for a sample syllabus.

Students at their final project presentation

Marketing Concepts

 

This is the introductory course in Marketing where all majors are welcome. The course examines the role of Marketing in society and organizations. Emphasis is on the "4Ps" of Marketing: product, place, price, and promotion. There is a heavy emphasis on the "real world" applications of these principles.

 

Tap here for a sample syllabus.

Students at their final project presentation