Here are some helpful links for students and Marketers:

Digital Library Databases

These sources, particularly IbisWorld, provide sales and profits data for hundreds of industries organized by NAICS. For sales in IbisWorld, go to the "Key Statistics" tab; use "revenue" column for sales; for profits, use "IVA".

U.S. Securities and Exchange Commission Edgar database

This source provides info about a brand, if it is a U.S. publicly held corporation.

Forbes

If a brand isn't publicly held, Forbes estimates sales for the top 200 private firms.

Qualtrics

Excellent online survey research tool--free for College of Charleston students.

Raosoft Sample Size and Error Calculator

Helpful ways to calculate research sample sizes and error estimates.

U.S. Census Bureau

Easy, free way to secure population demographics--right down to your own zip code.

Here are some helpful links for students and Marketers:

Digital Library Databases

These sources, particularly IbisWorld, provide industry sales and profits data for hundreds of industries organized by NAICS. For sales in IbisWorld, go to the "Key Statistics" tab; for sales, use "revenue" column; for profits, use the "IVA".

U.S. Securities and Exchange Commission Edgar database

This source provides brand info, if it is a U.S. publicly held company.

Forbes

If a brand is not publicly held, try this source, which provides annual estimates of sales for the top 200 private firms.